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In the role of Chief Marketing Officer, Pellow was responsible for all marketing activities for the division, including marketing communications, public relations, marketing intelligence and advertising strategy. She was an active participant in developing business strategy and helping define the group’s go-to-market organizational structure.
Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology's (RIT) School of Printing Management and Sciences (SPMS). As Gannett chair, Barb focused on the relationship between traditional paper-based media and emerging electronic new media.
Pellow served as the Corporate Vice President of Marketing for IKON Office Solutions. She had responsibility for developing integrated business and marketing strategies for all of IKON's product and service offerings and the e-commerce and e-service initiatives. She also coordinated their global branding campaign designed to position the company as a leader in delivering the products, technology and information systems that help businesses communicate -- in the office, outsourcing and high-volume, print-on-demand production environments.
Pellow was a Director at CAP Ventures, an internationally known firm specializing in market research and strategic consulting for the digital document and print on demand industry, where she managed the On Demand Printing and Publishing Service.
Her tenure in the information industry also included senior management positions at Xerox. Barb played a major role at Xerox in the market introduction of the DocuTech product. Pellow started her business career in sales and marketing at IBM.
She is a frequent speaker at industry events and a recognized author.
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